Case Study
Case Study
RickiParodi
From €20k trade shows to 7 new markets in 80 days, without leaving the office.
Case Study
RickiParodi
From €20k trade shows to 7 new markets in 80 days, without leaving the office.
430
Leads generated
430
Leads generated
430
Leads generated
123
Booked Calls
123
Booked Calls
123
Booked Calls
7
Markets Opened
7
Markets Opened
7
Markets Opened
The Challenge
RickiParodi is Portugal’s largest professional beauty supplier, holding over 85% of the national market. Carlo, the third generation of the Parodi family, wanted to expand across Europe.
But after spending €20,000 at Cosmoprof, the world’s biggest beauty trade show, he came back with a handful of unqualified business cards and one “maybe” distributor. Time, money, and opportunity wasted.
The Challenge
RickiParodi is Portugal’s largest professional beauty supplier, holding over 85% of the national market. Carlo, the third generation of the Parodi family, wanted to expand across Europe.
But after spending €20,000 at Cosmoprof, the world’s biggest beauty trade show, he came back with a handful of unqualified business cards and one “maybe” distributor. Time, money, and opportunity wasted.
Funnel & Strategy
When Carlo came to us in May 2025, we rebuilt his entire expansion approach:
Defined positioning and crafted a distributor-friendly offer aligned with his margins
Produced persuasive video scripts (shot by Carlo) and a high-converting landing page
Built automated WhatsApp + email follow-ups to simplify sales conversations
Trained Carlo on a streamlined sales process with insider closing strategies
Funnel & Strategy
When Carlo came to us in May 2025, we rebuilt his entire expansion approach:
Defined positioning and crafted a distributor-friendly offer aligned with his margins
Produced persuasive video scripts (shot by Carlo) and a high-converting landing page
Built automated WhatsApp + email follow-ups to simplify sales conversations
Trained Carlo on a streamlined sales process with insider closing strategies
Results
The impact was immediate. Within hours of launch, Carlo had 12 qualified leads waiting to talk. Soon, the volume of interest was overwhelming — and with training, he quickly turned conversations into contracts.
In just 80 days, RickiParodi entered 7 new European markets without leaving Portugal.
Results
The impact was immediate. Within hours of launch, Carlo had 12 qualified leads waiting to talk. Soon, the volume of interest was overwhelming — and with training, he quickly turned conversations into contracts.
In just 80 days, RickiParodi entered 7 new European markets without leaving Portugal.