Case Study
Case Study
Truth Treatment Systems
From magazine ads and referrals to 100+ B2B clients in 7 months
Case Study
Truth Treatment Systems
From magazine ads and referrals to 100+ B2B clients in 7 months
1083
Leads generated
1083
Leads generated
1083
Leads generated
629
Booked Calls
629
Booked Calls
629
Booked Calls
100+
New B2B Clients
100+
New B2B Clients
100+
New B2B Clients
Breakdown
Truth Treatment Systems, a U.S.-based skincare brand founded by pharmacist Benjamin Knight Fuchs, wanted to expand distribution to med spas, estheticians, and dermatology practices nationwide.
The problem? Their “sales team” of two wasn’t really selling, they only handled inbound referrals and magazine leads. No cold outreach, no predictable pipeline, no system for growth.
Breakdown
Truth Treatment Systems, a U.S.-based skincare brand founded by pharmacist Benjamin Knight Fuchs, wanted to expand distribution to med spas, estheticians, and dermatology practices nationwide.
The problem? Their “sales team” of two wasn’t really selling, they only handled inbound referrals and magazine leads. No cold outreach, no predictable pipeline, no system for growth.
Funnel & Strategy
When Truth Treatment Systems came to us in early 2025, we built their growth engine from scratch:
Designed a clear offer tailored to distributors and resellers
Built a funnel with persuasive scripts to capture and qualify interest
Implemented SMS + email automations and internal notifications for faster follow-up
Guided their sales hiring and trained new reps with proven B2B frameworks
Funnel & Strategy
When Truth Treatment Systems came to us in early 2025, we built their growth engine from scratch:
Designed a clear offer tailored to distributors and resellers
Built a funnel with persuasive scripts to capture and qualify interest
Implemented SMS + email automations and internal notifications for faster follow-up
Guided their sales hiring and trained new reps with proven B2B frameworks
Results
The shift was dramatic. In the first month, campaigns generated 200+ leads and 100+ booked calls. At first, the sales team struggled — one rep was let go, and two new hires joined (including a top closer). Once trained, results took off.
In less than 7 months, Truth Treatment Systems closed 100+ new B2B clients, replacing their reliance on magazine ads and trade shows with a scalable, predictable system for growth.
Results
The shift was dramatic. In the first month, campaigns generated 200+ leads and 100+ booked calls. At first, the sales team struggled — one rep was let go, and two new hires joined (including a top closer). Once trained, results took off.
In less than 7 months, Truth Treatment Systems closed 100+ new B2B clients, replacing their reliance on magazine ads and trade shows with a scalable, predictable system for growth.