An open warehouse with no partner network yet.
Mandespa is one of Northern Europe’s largest premium mobile sauna manufacturers. After opening a U.S. warehouse, the company needed dealers and distributors across a completely new market.
Brand-awareness campaigns would be too slow, and trade shows reach too few people at once. Mandespa needed direct distributor demand, and it needed it immediately.
Before0U.S. partners after opening the warehouse
After 60 days172 callsbooked from 252 leads
What we built.
- 1Built direct distributor messaging without consumer marketing language
- 2Created the funnel, qualification, sales material and campaigns
- 3Automated booking and follow-up for the U.S. representative
- 4Tightened qualification continuously using sales-call feedback
- 5Created an affiliate path for promising partners who were not yet distributors
The U.S. representative went from an empty calendar to 6–8 calls per day.
In the first 60 days, Mandespa generated 252 leads and 172 booked calls. Three distributor agreements closed immediately, with more than 40 additional deals already in discussion.
As the system matured, Mandespa grew from zero to more than 40 U.S. partners in roughly seven months.
First 60 days172booked calls from 252 leads
Right away3distributor agreements closed, with 40+ more in discussion
About seven months40+U.S. partners
Instead of waiting for the U.S. market to discover it, Mandespa created the conversations itself.
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