From a new U.S. warehouse to 40+ partners in roughly seven months.

Mandespa had entered the United States physically. It now needed to build distribution fast enough to justify the move.

Mandespa · Northern Europe → United States

252leads generated in 60 days

172booked calls in 60 days

6–8calls handled per day

40+U.S. partners in roughly seven months

The warehouse was open. The partner network was not.

Mandespa is one of Northern Europe’s largest premium mobile sauna manufacturers. After opening a U.S. warehouse, the company needed dealers and distributors across a completely new market.

Brand-awareness campaigns would be too slow. Trade shows would reach too few people at once. Mandespa needed direct distributor demand and it needed it immediately.

What we built

Built direct distributor messaging without consumer marketing language

Created the funnel, qualification, sales material, and campaigns

Automated booking and follow-up for the U.S. representative

Tightened qualification continuously using sales-call feedback

Created an affiliate path for promising partners who were not yet distributors

The U.S. representative went from an empty calendar to 6–8 calls per day.

In the first 60 days, Mandespa generated 252 leads and 172 booked calls. Three distributor agreements closed immediately, with more than 40 additional deals already in discussion.

As the system matured, Mandespa grew from zero to more than 40 U.S. partners in roughly seven months.

Mandespa did not wait for the U.S. market to discover it. It created the conversations itself.

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