A strong brand with a passive pipeline.
Truth Treatment Systems, founded by pharmacist Benjamin Knight Fuchs, wanted to grow through med spas, estheticians and dermatology practices across the United States.
Their two-person sales team mainly handled magazine leads and referrals. There was no outbound engine, so the monthly pipeline was unpredictable and partner growth could not scale.
What we built.
- 1Built a partner offer for licensed skincare professionals
- 2Created the campaign, landing page, video script and qualification flow
- 3Added SMS and email follow-up with immediate internal notifications
- 4Helped restructure the sales team as lead volume increased
- 5Trained new representatives using a simple B2B sales framework
The first month produced more than 100 booked calls.
The campaigns generated more than 200 leads in the first month. The new volume exposed problems in the sales team, so the company changed personnel and brought in stronger closers.
Within seven months, Truth Treatment Systems had signed more than 100 new B2B clients. By the end of year one, the system had contributed to more than 200 B2B deals.
Once acquisition became predictable, the company could finally build a sales team around real demand.
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