Talk to Spika A respected skincare brand had national demand, but its sales team was waiting for inquiries instead of creating them.
Truth Treatment Systems, founded by pharmacist Benjamin Knight Fuchs, wanted to grow through med spas, estheticians, and dermatology practices across the United States.
Their two-person sales team mainly handled magazine leads and referrals. There was no outbound engine, no predictable monthly pipeline, and no reliable way to scale partner acquisition.
Built a partner offer for licensed skincare professionals
Created the campaign, landing page, video script, and qualification flow
Added SMS and email follow-up with immediate internal notifications
Helped restructure the sales team as lead volume increased
Trained new representatives using a simple B2B sales framework
The campaigns generated more than 200 leads in the first month. The new volume exposed problems in the sales team, so the company changed personnel and brought in stronger closers.
Within seven months, Truth Treatment Systems had signed more than 100 new B2B clients. By the end of year one, the system had contributed to more than 200 B2B deals.
Once acquisition became predictable, the company could finally build a sales team around real demand.