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RickiParodi · Professional beauty · Portugal to Europe

From a €30,000 trade show disappointment to 15+ active markets.

Portugal’s largest professional beauty supplier had the product, the reputation and the margins. It was missing a predictable way to expand across Europe.

Carlo Parodi at RickiParodi in Portugal
430leads in the first 80 days
123booked distributor calls
15+markets entered in under 12 months
28new B2B clients

One of Europe’s biggest trade shows produced one ‘maybe.’

Carlo Parodi is the third generation of the family behind RickiParodi. The company already held more than 85% of its home market and was ready to expand.

Then €30,000 at Cosmoprof produced a handful of weak business cards and one possible distributor.

What the company needed was serious conversations with the right companies in the right countries.

Before: Cosmoprof€30,000spent for one possible distributor
After: the first 80 days430 leadsand 123 booked distributor calls

What we built.

  1. 1Defined the best initial markets and the exact distributor profile
  2. 2Turned the commercial terms into a clear distributor opportunity
  3. 3Built the video, landing page, qualification and campaigns
  4. 4Added WhatsApp and email follow-up so opportunities did not go cold
  5. 5Simplified the sales process and reviewed what was happening on calls

The first 12 qualified inquiries arrived within hours.

In the first 80 days, the system generated 430 leads and 123 booked calls. RickiParodi opened seven new markets without Carlo leaving Portugal.

The pipeline kept growing. In under 12 months, RickiParodi had entered more than 15 markets and signed 28 new B2B clients.

Within hours12qualified inquiries
First 80 days430leads, 123 booked calls and 7 new markets
Under 12 months15+markets and 28 new B2B clients
One trade show brought one maybe. Within 12 months, RickiParodi had a repeatable route into 15+ markets.
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Hear the story from RickiParodi.

Carlo Parodi explains what changed after the company moved from trade-show hope to a steady distributor pipeline.

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