Talk to Spika Portugal’s largest professional beauty supplier had the product, reputation, and margins. What it did not have was a predictable way to expand across Europe.
Carlo Parodi is the third generation of the family behind RickiParodi. The company already held more than 85% of its home market and was ready to expand.
Then €30,000 at Cosmoprof produced a handful of weak business cards and one possible distributor. The company did not need more visibility. It needed serious conversations with the right companies in the right countries.
Defined the best initial markets and the exact distributor profile
Turned the commercial terms into a clear distributor opportunity
Built the video, landing page, qualification, and campaigns
Added WhatsApp and email follow-up so opportunities did not go cold
Simplified the sales process and reviewed what was happening on calls
In the first 80 days, the system generated 430 leads and 123 booked calls. RickiParodi opened seven new markets without Carlo leaving Portugal.
The pipeline kept growing. In under 12 months, RickiParodi had entered more than 15 markets and signed 28 new B2B clients.
A trade show gave RickiParodi one maybe. A system gave it a repeatable route into Europe.
Carlo Parodi explains what changed after the company moved from trade-show hope to a steady distributor pipeline.